The team's "kids fan-friendly values" include children's prices as low as $7 for every home game, families getting a free hot dog and soda with reserved seats for most Sundays, and free ice cream in the Ford Plaza before all Sunday games.

Among other offers: a Cardinals ticket and a Six Flags pass for $50; four terrace reserved seats, four hot dogs and four soft drinks for $60 at most Monday and Thursday games; 13 games with half-price ticket offers; a gas fill-up at participating Phillips 66 stations that earns a buy-one, get-one-free ticket offer.

The team already had discounted some season-ticket package deals, including offering 12 tickets for the price of 10 and seven for the price of five.